Lightning Deals help you increase your sales. However, it will eat into your profit margins. Additionally, these offers are affected by the time and day on which the Lightning Deal is created. On the other side, you have little control over the campaign’s success.
Additionally, you must choose goods for such campaigns with care. Not every product qualifies for the Lightning Deals. In general, the 80/20 rule would be a better approach to select goods – choose 20% of your portfolio’s products that generate 80% of your revenue.
Finally, you can monitor performance in the Seller Central’s ‘Manage Deals’ section.