You’ve probably heard the phrase “don’t put all of your eggs in one basket.” While selling on Amazon is a fantastic method to get your goods in front of millions of prospective buyers, as your business expands, you should expand your brand’s online presence.
Listing your goods on other eCommerce markets such as Walmart Marketplace, eBay, and even Facebook Marketplace is one option. However, it should also include setting up your eCommerce storefront on a platform like Shopify, since this offers you total control over your branding and helps to establish validity around your brand name.
Let’s go over how to start your own Shopify store to expand your brand beyond its Amazon footprint.
Shopify is a completely configurable eCommerce platform that allows companies to construct their own online shops. With Shopify, you can sell your items online like any other eCommerce platform, without content restrictions or exorbitant fees.
Shopify offers three different user plans at varying price points, depending on the size and needs of your business. They also provide a Point of Sale app to support brick-and-mortar operations. If you’re not sure which plan is right for your brand, you can try one free for two weeks.
The best part is that you don’t need to know how to code or build a website from scratch. Shopify’s huge library of free and paid pre-made site templates, called “themes,” makes designing your storefront simple and straightforward.
You can customize your store however you want your brand to look and feel. There are themes to choose from that are tailored to virtually any kind of eCommerce business, including brands selling just one product. Shopify’s themes are so compelling. They’re used by some of the world’s biggest brands, like Kappa (Impulse theme), Tefal (Warehouse theme), and Southern Living (Expanse theme).
Shopify offers three selling plans to choose from: the Basic Shopify Plan, the Shopify Plan, and the Advanced Shopify Plan.
The $29/month Basic plan has everything you need to set up your store and start selling. If you want more features or better payment and shipment options, you can always upgrade your plan.
Unlike selling on a marketplace like Amazon or eBay, Shopify does not charge you any selling fees — just payment processing fees. This means you get to keep more of the profit from each sale for yourself.
As mentioned earlier, Shopify offers a 14-day free trial on any selling plan you choose from
Creating a Shopify storefront is a perfect choice for anybody looking to begin their ecommerce adventure or extend an existing company on another marketplace. Shopify’s themes cater to entrepreneurs of various types, including dropshippers, private label Amazon sellers, eBay sellers selling secondhand items, handcrafted craftsmen, and owners of brick-and-mortar businesses looking to expand online.
Advantages:
It’s easy to create an account and customize your shop. Its user-friendly platform and configurable templates simplify the procedure for even the most technologically challenged users.
Unlike Amazon and comparable marketplaces, you may customize your shop to create a different appearance and feel for your digital brand experience. While Amazon Storefronts allow for the addition of more photographs and other material than product detail pages, you are still bound by Amazon’s site structure, which includes the navigation menus, search bar, and logo.
With a Shopify site, you may include as many photos and text fields as you like with your own custom layout, completely immersing visitors in your brand’s universe.
Users on Amazon are subject to a variety of seller fees, which may amount to 30-40% of their sales proceeds. All you’ll have to spend with Shopify is a monthly membership fee and payment processing costs. While maintaining your storefront does cost money, you get to retain a larger share of the earnings from each transaction you make.
If you have any queries or problems with your Shopify shop, you may contact their live chat or email support service at any time. Shopify’s support center responds more faster and provides greater assistance than Amazon seller support.
Disadvantages
Shopify’s Basic plan is quite inexpensive, but membership prices gradually escalate – the Advanced plan is $299/month, which may only make sense for major firms with brick-and-mortar stores. Furthermore, most applications are not free; some might cost as much as a second monthly subscription.
On Shopify, there are just 9 free themes to pick from. While some of them may be suitable for your shop, they lack the deep customization tools included in certain expensive themes.
While your shop will be hosted by Shopify, it will not have a bespoke email address for your company (for example, [email protected]). You must instead request that Shopify redirect communications to your personal email address.
If you want a personalized business email, I recommend Google Workspace.
Step 1: Sign up for an account
To set up your account, Shopify will need some basic information. Visit Shopify.com, input your email address, and click the “Start free trial” button.
Next, provide a password and your shop name, which might be the same as your brand name.
Following that, Shopify will gather some information about your company in order to offer the plan that is most suited to your requirements. If you choose, you may skip this part.
Step 1: Sign up for an account
To set up your account, Shopify will need some basic information. Visit Shopify.com, input your email address, and click the “Start free trial” button.
Next, provide a password and your shop name, which might be the same as your brand name.
Following that, Shopify will gather some information about your company in order to offer the plan that is most suited to your requirements. If you choose, you may skip this part.
Enter your address information and click on “Enter my store.”
Before adding any items or customization, we suggest completing the following tasks: connecting a domain, configuring payments, and configuring your shipping options. As a result, after you’ve added items and your own modifications, you’ll be ready to go live and begin selling.
Step 2: Add a domain name
Customers will enter your domain name into their browser to discover your shop. Amazon.com, Shopify.com, Junglescout.com, and more domains are examples. If you already have a brand, make your domain name your brand name.
In your Shopify dashboard, click “Add domain.”
You’ll have one of four alternatives here.
You may maintain the present “myshopify domain” that was assigned to you. For example, jungle-scout-store.myshopify.com. This is not advised since it seems less professional than a domain that does not contain “myshopify.”
Connect an existing domain that you control.
Transfer an existing domain from your current domain registrar, making Shopify the domain’s “host.”
Purchase a new domain name from Shopify.
If you need to connect or transfer your domain, Shopify can guide you through the process. It might be a time-consuming procedure, so be patient! Because each domain registrar (Bluehost, GoDaddy, HostGator, and so on) has various requirements, your precise methods may change.
Sometimes your initial pick of domain name is already taken – that’s okay! All you’ll need to do is become creative.
Assume you don’t have a domain yet and need to get one.
Click the “Buy new domain” button.
Step 3: Complete payment and account setup
You must now decide how you will be paid for your Shopify orders.
Go to the homepage, then to “Set up payments,” and then to “View payment settings.”
You may take payments on your website with Shopify Payments, Paypal Express Payments, Amazon Pay, or another third-party supplier. You may provide your consumers with a variety of payment alternatives for their convenience.
After you’ve chosen your payment options, click “Complete account setup.”
This is where you will put your company’s EIN, business type, address, SSN, customer billing statement, and banking information.
Fill out all of the needed information to guarantee that you get paid accurately.
Set up your PayPal and Amazon Pay payment choices if you choose. We suggest at the very least enabling Paypal Payments, which provides clients with a recognizable safe payment option.
When you finish these steps, your business will be ready to take payments!
Step 4: Shipping settings
This step is critical because you must ensure that you are providing the greatest price and delivery alternatives to your consumers.
To configure your shipment details, go to “Settings” in the lower left corner and choose “Shipping & Delivery.”
Here, you can enter the address you’re shipping from and select your desired shipping speeds, rates, and the carriers you’d like to use.
You may quickly add, change, or delete any rates that are presently set up in your account depending on the size and/or weight of your goods. You can simply provide international delivery on your business, unlike Amazon and Walmart Marketplace! You will be able to sell to a far larger audience as a result of this.
Another amazing feature of Shopify is the ability to fulfill orders via a third-party fulfillment center. You may quickly link a 3PL to your shop if you currently use one.
FBA may also be used to fulfill Shopify purchases.
If you currently have an Amazon company with merchandise held in an FBA fulfillment center, this is a terrific alternative.
Step 5: Start designing your store
Now that you’ve gotten everything out of the way, let’s move on to the fun part: creating and designing your online shop!
Click the “Customize theme” button on your homepage. Your business will be pre-installed with a preset theme named “Debut.” You may modify this theme or look for a new one that better fits your brand and goods.
Shopify provides a free theme collection as well as the opportunity to buy a premium theme for your business. We suggest spending some time browsing various themes to discover precisely what you’re searching for.
While paid themes may have additional features and functionality, such as home page movies, slideshows, and multi-level menus, there are many wonderful free themes to get you started. Take a look around to see if there are any features that are significant to you.
You can also browse themes tailored to your specific niche or industry.
Once you find a theme you love, click on “Customize” to begin editing your storefront.
The editor may take some getting used to, so just be patient!
Create great imagery
Excellent photos and infographics are critical for your Amazon listings or Amazon Business, and the same is true for your Shopify store. You want to make sure your website stands out from the crowd in your field.
Eye-catching visuals, huge, high-definition banner graphics, and high-quality product photography all contribute to increased sales.
Don’t worry if you’re not a graphic designer! There are many great freelancers and designers available to assist you in making your shop appear its finest. While the Jungle Scout Market was designed exclusively for Amazon sellers, the majority, if not all, of the services provided will be beneficial to your Shopify site.
Make careful to test your shop on both desktop and mobile to ensure that your theme works in all modes.
You will also be able to add custom pages to your ecommerce shop on the site under “Online Store,” such as an About Us or Contact Us page. You may also change the navigation of your website.
If any aspect of this procedure gets tough, you may go to the Shopify support center for assistance.
Let’s start adding things to your shop now that you’ve built it!
Click the “Add product” button.
You will be sent to the product builder page, where you may input information for one product at a time manually. Fill in the product title, description, photos, quantity, price, and any color and size variants.
Once you’ve entered all of your information, click “Save” in the upper right corner.
Another crucial part of selling on Amazon and Shopify is listing optimization. To enhance your conversion rate, be sure to add relevant keywords, appealing descriptions, and high-quality photos.
While our Keyword Scout tool is created primarily for Amazon keyword research, you can still identify highly searched phrases to use in your Shopify descriptions. Customers on Amazon tend to use the same or similar words as they do on other ecommerce platforms, search engines, and social media outlets.
If you have a Google account, you may also utilize the Google Keyword Planner, which is free to use.
If you have a huge product catalog and don’t have the time to manually input each one, you may bulk upload items by importing a CSV file.
Step 7: Fulfilling orders
Unless you use a 3PL or FBA to ship your sales, you must fulfill the orders for your clients yourself.
When a customer places an order on your website, it is added to your “Orders” section and tagged as Unfulfilled.
When you click on an order, you’ll see the goods bought, the customer’s shipping details, and the opportunity to buy and print a shipping label directly in Shopify depending on the shipping option they selected.
Once you’ve bought the shipping label, you may mark the order as “Fulfilled” and dispatch the gift to your buyer!
Your order and tracking information will be emailed to your client automatically.
If you utilize Shopify’s drop shipping technique, you may utilize an app like Oberlo to assist fulfill orders from suppliers.
Step 8: Use Shopify apps to grow your business
Another nice feature of Shopify is that they have an app store where you can discover a variety of handy tools to help you expand your company on the platform. Everything from email marketing to upselling prompts, Facebook ad management, dropshipping, print-on-demand connections, SEO optimizers, and much more is available as an app.
Take a look around to find tools that will be useful for your business.
Please Contact us if you don’t understand any part in this blog how to sell on shopify !
Step 9: Advertise your online store
While designing and developing your own ecommerce shop is fantastic, if you don’t have any traffic, you won’t get any sales.
As previously stated, Shopify applications may be used to advertise your items and deliver qualified visitors to your shop. However, there are other alternative options.
Ways to market your Shopify store
Social media is a fantastic tool to sell and expose your items to the world – one-third of US customers begin their product searches on social media channels like Facebook and YouTube, and more than half have bought something they discovered via social media. Even Tik Tok is now in charge of boosting traffic and revenue for a variety of items. Build a devoted audience and create shareable content, and don’t forget to put your Shopify store URL in your profile so consumers can simply purchase your business. This guide contains further social media marketing tactics.
Whether you like it or not, influencer marketing is more powerful than ever. Look for social media profiles or “influencers” in your area or sector. The more focused the influencer’s material, the better – traffic generated by them is more likely to convert than traffic from a larger audience. If you sell cosmetics, for example, hunt for beauty influencers on Instagram by looking for accounts that post about comparable items to yours.
Facebook advertisements are a strong marketing tool that all ecommerce merchants should employ. You may target highly precise audiences that may be interested in your product or brand. You may make Instagram advertising using Facebook advertisements.
We’ve all seen them: the brief advertisements that appear before the video you’re attempting to watch. While they may irritate some people, they do the job. Make YouTube advertising out of your entertaining and engaging product video clips.
Google advertisements are another excellent approach to reach out to certain people that could be interested in your items. You may target certain terms that clients are looking for, similar to Amazon advertising.
This is a terrific technique to market to previous clients if you have an email list. Email list contacts are referred to be “warm leads” in marketing parlance since they have previously interacted with your business. As a result, they are more likely to make another purchase from you than “cold leads,” or buyers who have never seen your brand before. You should add an email list sign-up option somewhere in your shop so that consumers can opt-in to receive emails from you about future deals, new goods, or brand news you may want to offer.
Step 10: Keep an eye on your analytics
It is critical to understand how well your shop is operating so that you may make changes to enhance traffic and revenues. Shopify offers extensive analytics to its customers, displaying information such as total sales, sessions, returning customer rate, conversion rate, average order value, traffic sources, most frequented pages, and more.
The usual conversion rate for an ecommerce website is about 1-3 percent, which is far lower than what you would anticipate for your Amazon listings. This is due to the fact that shoppers go to Amazon with the express goal to purchase, but Shopify visitors may not be poised to purchase anything when they arrive at your site. They might have been sent there by an ad, email, or social media post, or they may just be browsing around out of interest.
This is why it is critical to monitor your store’s analytics in order to determine the source of the problem. If you have a large number of people visiting your product pages but no conversions, something is wrong.
You may be targeting the incorrect audience with your advertisements, your pricing may be too high, shipping rates may be too sluggish, your listing photographs or descriptions may be insufficient to persuade the visitor to make a purchase, or some other cause.
If your traffic is low but your conversions are high, focus on increasing traffic sources via social media or advertising.
Create your Shopify store today!
Don’t depend just on one marketplace to expand your company; instead, go out and build your own ecommerce website. Shopify is a terrific platform for both novices and professionals to build a personalized online shop that their consumers will appreciate.
We hope that this step-by-step tutorial will assist you in setting up your Shopify shop for your business.
So finally you have learned how to sell on shopify. Do you have any further questions regarding how to sell on shopify or setting up your account? Please share your thoughts in the comments section below!
For Shopify store setup & Upload Product, Please Contact Us.
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