Experienced SEOs will advise you that you should pay close attention to your top keywords, as they are more valuable than the whole of your list. There will always be a limit to the amount of keywords you can concentrate on with SEO for e-commerce sites. When you’re refining your search phrases, you want to do so by going through the process of elimination, which involves removing the least intriguing search keywords.
Based on our previous example of Spalding Infusion basketballs, there may be many keywords that were overlooked since they are impractical to target. Remember that your goal is to transfer the shares of stock you’ve accumulated. In order to do so, you should focus on search terms that are relevant to your business.
A prime example is the fact that NBA.com concentrates on new and exciting basketball-related products, such as newly released NBA merchandise, thus they presumably aren’t seeking to offload many of the out-of-production basketballs. And, because the word “basketball” is completely controlled by the league website, you shouldn’t even think of ranking for it, and don’t spend any time attempting to do so. Rather of competing directly with NBA.com, it is possible to attract to a smaller, but still significant, set of individuals who are seeking to purchase precisely what you’re selling by focusing on a branded term.
Do you understand? Go off the beaten road to avoid being run over by large corporations.