As Amazon continues to grow, opportunities to build an e-commerce business by selling on the site grow as well.
Ecommerce underwent an incredible surge in 2020, as consumers shifted from in-store shopping to online. As the year progressed, 34% of consumers said their online spending had increased even while their overall spending dropped. By the end of 2020, 74% of consumers believed the majority of consumer shopping would happen online in the future — up from 69% just months earlier.
These trends indicate that 2021 holds immense potential for ecommerce entrepreneurs. However, if you want to take advantage of the enormous opportunity Amazon represents, you must first go through the Amazon seller registration process.
So, to make sure your account is verified (giving you the chance to build a successful Amazon business), we’ll walk you through the updated process.
This is what we’ll cover:
What’s great about Amazon is that there’s no one way to start an Amazon business. From the business model you choose to the products you decide to sell, there are many ways to succeed on the platform.
However, the steps required to get up and running on Amazon remain the same, regardless of the type of business model and product you choose.
There are pros and cons for both methods, so make sure you look closely at both to determine which one will work best for your business.
If you have a product (say, you create your own handcrafted items), you may be ready to go, but you should still follow this step to validate that your product will have sufficient demand on Amazon. To help you find products to sell that are high in demand, but low in competition, make sure you use a tool like Jungle Scout.
More details on how to complete the Amazon seller registration process in the next section.
If you’ve chosen to sell private label, you can find a manufacturer to create your product by using Jungle Scout’s Supplier Database or Alibaba.
And once you create your listing, you can grow your Amazon sales from there!
Once you’ve figured out what you plan on selling on Amazon, you’ll need to go through the Amazon seller registration process, which is really quite simple.
On the right side, look for the ‘See Pricing -→’ link (below the ‘Make Money’ header) and click it.
Note: If you click on the orange ‘Sign up’ button, you’ll immediately be taken to the registration page for a professional seller. The ‘See pricing’ link, on the other hand, shows you the difference between the individual and professional accounts, and allows you to choose which registration you want.
When it comes to Amazon’s seller plans, you have two options: professional and individual.
If you’re going to sell more than 40 products per month, then signing up as a ‘professional’ is your best bet. Even if you’re selling as a hobby and don’t consider yourself to be a professional, this plan will help you save money.
But, if you’re planning to sell on a smaller scale (ie. fewer than 40 units per month), select the individual plan.
Once you’ve chosen the seller plan that is right for you, the following window will appear where you’ll be asked to enter in your email address and a password (of your choosing) for your seller account.
When you’re done, click the ‘Next’ button.
This will take you to a second screen asking you to enter in a one-time password (OTP) generated by Amazon, which will be sent to the email address you provided in the previous screen. This is Amazon’s way of verifying the email you entered.
After you’ve added that OTP to its corresponding field, click the ‘Create your Amazon account’ button.
The next step in the Amazon seller registration process is to share the following information:
When everything has been entered, click on ‘Next’ at the bottom of the screen.
Once you’ve completed the ‘Individual Information’ section, check the box below the marketplace(s) — this refers to the location of an Amazon store (eg. Amazon.ca, Amazon.co.uk, etc.) — in which you’d like to sell, and then click ‘next’.
Another way Amazon is now verifying a potential seller’s identity is to make sure their credit card information is valid.
So, after you’ve chosen your marketplace(s), you’ll be asked to enter in the number and expiration date of one of your credit cards, as well as the name that appears on that card.
For a limited time, the FBA New Selection Program provides “free sponsored advertisements, promotional clicks, shipment, storage, removals, and returns on qualifying, new products.” Amazon
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