Back in 2017, Amazon introduced seller central coupons to help wholesalers and retailers to increase their sales on Amazon. Besides, there are other ways for sellers to boost their sales like discount codes, free shipping, giveaways, buy one, get one, and others.
However, the other opportunities are not as visible as Amazon seller central coupons. These seller central coupons have a dedicated page on Amazon and appear on the Gold box page, Amazon search results page, and product details page. Besides, sellers who are not brand-registered have access to them. However, you need to be a professional seller with a good seller feedback rating. Once you are eligible, you get to enjoy the benefits such as better visibility and, thereby, more sales.