Amazon Add To Cart (ATC)
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What is Add To Cart (ATC) ?
More than half of all internet shopping searches start on Amazon.
That staggering fact has made the tech giant an all-powerful gatekeeper for every maker and retailer of consumer products looking to reach customers online. For these companies, success or failure in the pivotal online market hinges on how Amazon positions their offerings on its platform. These sellers live and die by the tech giant’s algorithms, which function as a key mechanism of Amazon’s market power.
The most consequential and fear-inducing of these algorithms is the one that controls which seller gets to occupy the “Buy Box” for a given product, the area on the right-hand side of the page that contains the eye-catching orange buttons that say “Add to Cart” or “Buy Now.” When customers click one of these buttons, they’re choosing the default seller, the seller Amazon awarded the Buy Box to.
When a customer click on your product & put in their cart, It’s call Add to Cart (ATC).
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