In August 2020, we announced changes to Seller Fulfilled Prime (SFP) to provide customers with fast, consistent delivery – regardless of how their Prime order is fulfilled – that go into effect on February 1, 2021. These changes include weekend ship methods, targets for one- and two-day delivery speed, and nationwide delivery coverage for standard-size products.
While we know sellers like you are working to raise the bar for Prime customers, we also understand that the pandemic has introduced constraints on the logistics industry that you depend on to meet customer expectations.
In recognition of these current constraints, we are adjusting the one- and two-day delivery speed targets that will go into effect from February 1, 2021 to May 31, 2021 (see below). Delivery speed targets in line with those previously announced will go into effect on June 1, 2021.
Delivery speed targets from February 1, 2021 through May 31, 2021:
Less than or equal to 1-day product detail page views (%)
Less than or equal to 2-day product detail page views (%)
Delivery speed targets as of June 1, 2021:
Less than or equal to 1-day product detail page views (%) Standard size: 30%
Less than or equal to 2-day product detail page views (%) Standard size: 70%
Weekend ship methods and nationwide delivery coverage will take effect February 1, 2021 as planned. Please keep in mind that you are still required to adhere to existing requirements to maintain your SFP eligibility. For more information, see the following Help page:
You can see all the requirements that go in to effect on February 1, 2021 on the following Seller Central Help page: https://sellercentral.amazon.com/gp/help/GVB5YNDGLQG4GYGR
For additional assistance, a dedicated support team can help you at [email protected]
Thank you for helping to provide an even better experience to Seller Fulfilled Prime customers.
The Seller Fulfilled Prime team