Amazon is giving advertising money away! During the start of your business, think about how important $100 in ad spend was. Who doesn’t accept free money?
Advertisement is becoming more and more important as part of launching a product on Amazon. Even if it isn’t from your own money, every dollar makes a difference.
As a whole, this is a great new feature that sellers should try out right away! Since they closed the Early Reviewer Program, Amazon has been trying to help sellers get their products out into the world (opens in new tab). Enrollment is easy, and keeping your eligibility is the only thing you need to do to grow a successful business on Amazon.