Yes. As of May 2017, the program requires you to have a registered trademark for your product in order to apply.
In the US, that means you need to have registered your trademark with the United States Patent and Trademark Office (USPTO).
Every company that sells its products online need a trademark. A trademark protects both your items and your brand. It means you are the legal owner of your brand, and only those with your permission are allowed to use your brand name or logo.
Without it, you have no recourse if someone or a company steals your property. If you invest time and money in a new invention but don’t get a trademark or patent, someone else may start selling your exact products and profit from your success.
Having a registered trademark allows you to register for Amazon’s brand registration. Brand registries provide you with exclusive tools and benefits, giving your products a competitive advantage. You may use the Amazon brand registry to:
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