9 Best Practices for Your Amazon Product Images
Now that you know Amazon’s image requirements, let’s go over best practices for taking product photos that will stand out from the competition while following the rules.
It’s technically possible for you to take your own photos with a smartphone and edit in white backgrounds, logos, and other conversion-boosting details. But at this point, the competition on Amazon is simply too fierce to have anything less than professional-quality product photography.
Think about it from the customer’s point of view: which listing is more enticing, the one with the bright, well-lit product, or the one that’s slightly blurry, with weird shadows? Unless you’re a professional photographer and/or have access to high-quality camera equipment, you should outsource your product images.
Fortunately, it’s easy to find highly trained product photographers—some of the best freelancers in the industry are on the Jungle Scout Market.
Take product photography seriously and remember to factor in its cost when researching a product to sell on Amazon. Whether you take your photos yourself or hire an expert, these helpful tips will ensure you get the photos you—and Amazon—want.
1. Focus on your main image
As mentioned above, the main product image needs to follow strict requirements. Remember, this photo is what customers will see first when scrolling through search results on Amazon, so make it count.
- Make sure your product takes up 85% of the image
- Use a bright, clear, bold image that will entice someone to click through to your listing
- Look at your competitors’ main images and improve upon their weak spots
- Hire a professional photographer for the main image and a few additional snaps of your product at different angles
2. Use all the available image space
Take advantage of all the image space Amazon allows. Upload a full set of seven images, and give them some variety. Offer potential buyers as much information as possible from within the images themselves.
- Show off your product from multiple angles
- Use models to help the customer picture themselves using or wearing the product
- Show your product in use in an appropriate indoor or outdoor setting (i.e. if you’re selling a spatula, include an image of it flipping pancakes over a stove)
- Mix up the backgrounds in your additional images for visual interest
- Add infographics and overlaid dimensions, if applicable
The photos below for a protein powder product include a high-quality main image, infographics showing nutritional information, images of the product in its natural habitat (in the hands of crossfit athletes), and a video demonstrating the product’s intended use and health benefits.